Meta's Quest Pro

What's Quest Pro: Meta’s newest virtual-reality headset, the Meta Quest Pro, is a slick, powerful device. It can display text and fine details in VR, making it possible to read even small types with ease. It can track your eyes and facial features, giving you a sense of connection with other people in virtual spaces: If you arch your eyebrows or they puff up their cheeks in real life, so too will the VR avatars. And it can be used as a mixed-reality headset, showing you a view of the world around you in color while letting you interact with digital objects — whether you’re painting on an ersatz easel or putting on a faux mini-golf course.

Price and Availability: The black headset, which Meta unveiled on Tuesday during an online event, is probably not in your price range. At $1,500 ($1,499.99, to be precise), it costs nearly four times that of the company’s cheapest Quest 2 headset. Its price, power, and potential are aimed more toward businesses — think architects and designers — with pockets deep enough to shell out for the headset, and some creative and die-hard VR users.

Buyers can pre-order the Quest Pro as of Tuesday, and it will ship out on October 25. It can be purchased online directly from Meta, and in the United States it can also be bought at Best Buy stores, via Best Buy’s website, and through Amazon.

What does it mean for Meta: The capabilities of the Quest Pro mark an important milestone for Meta (and for CEO Mark Zuckerberg), which has spent years and billions of dollars steering toward a future where it believes people will spend more and more time in virtual spaces and mixing digital elements with the real world. The company’s VR unit, Reality Labs, is still tiny compared to its main business of selling ads on Facebook and Instagram, and costly: Meta said it lost $2.8 billion during the second quarter of this year because of Reality Labs.

It’s also a major strategy shift, showing the company is now pushing its best VR technology to business customers, hoping they’ll be eager to use VR and mixed-reality apps at work. It’s a plan that could be lucrative, though it risks alienating its consumer VR business (the company plans, from here on out, to have two Quest product lines and to use the higher-end one to decide which features to add to the less expensive one).

Competition: This shift may unnerve companies such as Microsoft and Magic Leap, which have been working for years to convince enterprise users that their pricier mixed-reality headsets represent the future of work. (Microsoft, maker of the mixed-reality HoloLens headset, is apparently hedging its bets by bringing its software to the Quest Pro and Quest 2, in a partnership announced Tuesday at Meta’s Connect event, which focuses on its latest advances in virtual reality and related technologies.)

And it’s not clear whether or how this powerful device will help Meta popularize the so-called metaverse, which Zuckerberg believes so strongly in that he rechristened Facebook as Meta in 2021. Meta is the leader in the nascent VR headset market with its consumer-geared Quest 2 headset, but that market is still tiny compared to, say, console gaming.


What is in it for you: At that time, most people didn’t even consider VR a mass-market technology; eight years and billions of dollars later, we know and expect more. The headset may deliver technologically, but it will be up to Meta’s customers to decide whether it’s worth the price.


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